Haiti We Hear You (International Campaign)
How the Haiti We Hear You Campaign Inspired Support Through Strategic Communications and Faith-Based Outreach
Background
The Adventist Development and Relief Agency (ADRA) and Capitol Hill Seventh-day Adventist Church have long shared a deep commitment to service, compassion, and community impact. Together, they bring faith to action—empowering individuals and transforming lives through humanitarian work, education, and outreach. Their collaboration on initiatives like the Haiti We Hear You campaign reflects a shared mission: to extend hope, promote dignity, and build stronger communities through faith-driven compassion and purposeful engagement.
Project Overview
Kennedy Consulting Group partnered with the ADRA and Capitol Hill Church to produce and manage the Haiti We Hear You campaign—an initiative designed to amplify awareness, inspire giving, and strengthen community connection. Serving as Communications & Outreach Coordinator, KCG coordinated all marketing, public relations, and digital media efforts while managing the videography and photography teams. The project included the development of a compelling marketing video for ADRA’s giving campaign and the coordination of multiple media interviews to expand visibility.
Solutions
In response to the challenges of working in Haiti, Kennedy Consulting Group implemented a series of strategic actions to ensure mission success and maintain safety while maximizing impact. The team developed a coordinated communication and logistics plan that prioritized on-the-ground safety protocols, efficient resource distribution, and clear messaging to reach both local communities and international supporters.
