Howard University’s DCSBDC
How the Citi Foundation and Howard University’s SBDC Strengthened Financial Confidence for Underserved Communities Through FLOW with Financial Fridays
Background
In partnership with the Citi Foundation—an organization committed to promoting financial inclusion, youth employment, and equitable community development—and Howard University’s DC Small Business Development Center (DCSBDC), the only nationally accredited program supporting entrepreneurs across Washington, DC, the university plays a vital role in strengthening the small business ecosystem. Together, these institutions provide underserved communities with access to financial literacy, training, and resources that empower business owners, foster economic resilience, and build stronger, more vibrant communities.
Project Overview
The DC Small Business Development Center (DCSBDC), in partnership with Howard University and supported by the Citi Foundation, hired Kennedy Consulting Group to create and launch the FLOW with Financial Fridays initiative to strengthen financial literacy among underserved residents, students, and small businesses in Washington, DC. The program provided virtual and on-demand workshops designed to help participants improve money management skills, reduce debt, and plan for long-term financial stability.
Solutions
Our team developed and executed a series of targeted strategies to build visibility, credibility, and engagement for the FLOW with Financial Fridays initiative. These efforts combined thoughtful content creation, innovative campaigns, and strategic media placement to amplify the program’s reach and impact.
